You may have noticed that we like to keep things simple. From our packaging to our ingredients we like the clean transparency that simplicity offers. The name 'OneBar' tells you all you need to know about our bars; one full serving of fruit in every yummy bar. But you'll notice that's not all our bars have to offer...
Ingredients: dried mango, dried pears, apple juice concentrate, inulin fiber, baobab superfruit.
Hold on, what was that last one? Baobab? What in the world is that?? For those of you familiar with this African tree, you'll recognize baobab from its famously weird shape. Baobabs are often referred to as upside-down trees, thanks to their root-like branches and bulbous bodies. They are found throughout Africa, as well as India.
The baobab is known as the Tree of Life because of its many useful properties. It behaves like a giant succulent, holding up to 80% water in its trunk. A single tree can hold up to 1,189 gallons of water. In addition to holding water, the bark and flesh of a baobab are soft, fibrous and fire resistant and can be used to weave rope and cloth. Other baobab products include soap, rubber, and glue, while the bark and leaves are used in traditional African medicine.
The greatest power of the baobab tree is its fruit. Baobab fruit is considered one the most nutrient dense foods in the world. It contains more calcium than milk and more antioxidants than Goji berries. With only one gram per sugar per serving and six times the Vitamin C of an orange, the Western world has hailed the baobab fruit as the ultimate superfruit.
At OneBar, we have realized the power of baobab as the key ingredient for our bars. The pectin in baobab is what holds our bars together and the baobab fruit powder we use in our recipe improves gut health and supports healthy blood sugar, as well as is a great source for calcium, magnesium, and potassium.
In addition to nourishing our bodies, the baobab harvest also nourishes communities and economies in the developing world. There is no such thing as a baobab plantation; every tree is community or family owned and wild-harvested. This provides developing communities with a sustainable, dependable source of income. We try and keep our ingredients as local as possible but some ingredients, like the baobab superfruit, are worth the trip across the world.